My Website Is My Baby

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Ross

Founder

Specialized in design, UI, communication, sales and clients servicing, mentoring and consulting a number of start-ups internationally, Ross is the founder and CEO of FloAgency.
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Just as any individual has a unique personality and character, so does a brand or website. We all tend to lean towards items which reflect our personality, whether it is purchasing a car, clothing or even a website. We all look for something that would reflect our type.

Working at an agency that specializes in custom brands and site development, we receive multiple inquiries to create something custom and unique. But at the same time we receive just as many emails asking for prices on our "template" websites which are actually fully custom websites, not templates.

Just as any individual has a unique personality and character, so does a brand or website. We all tend to lean towards items which reflect our personality, whether it is purchasing a car, clothing or even a website. We all look for something that would reflect our type.

At Flosites, we get lots of emails that say, "I went to so-and-so.com and I love his/her site… I want it. How much does this template cost?" This is understandable coming from those who do not know what else to say to a brand or web designer, or if this is the first time they are reaching out to invest in visual marketing for thier business. This is why, So-and-so's website is his/her "baby", especially if it is a custom website tailored around their unique business model and targeting a specific audience. Parents can likely relate to this more than those who are not parents just yet. Parents rarely say, "I want my child to be just like my neighbor's child". Most parents want their children to be unique and reach thier fullest potential, not be a copy of someone else's child. The exact same applies to creating a website. You should aim for something totally unique to you for powerful success!

Here are some questions we recommend you ask yourself when you see a site you love:

  • Who Are You?
  • How is this site going to help you?
  • What one thing can I say better about myself than my competitors?
  • What is the purpose of this site?
  • Who is the target audience?
  • Would this website work for the type of work I do?
  • Even though I like this site, will it work for my customers?
  • Can my logo/brand relate to this website?
  • Do my current clients have similar tastes to me?

A note about imagery on your site and "letting images speak for themselves".  We all have to agree that the majority of any business' success begins with the presentation. This is why successful photographers rarely meet with a potential customer to showcase a portfolio of images from an envelope or a plastic bag. Most professional photographers have some type of album or elegant portfolio showcase for his/her portfolio images which are used for presentation. Why is that? Can't the images just speak for themselves coming out of a plastic bag? Only to some extent. We all create an impression, or at least we should strive in that direction. This is the main reason why many photographers have more work coming in from a face to face meeting than a contact form on their site. Your potential customers want to be sure that, if they decide to hire you, they will not only receive their images, but also a little something to go along with that. Your customers want a nice and unique place online, where they can view their images and send those links to family and friends.

Lara Casey of Southern Weddings Magazine and Making Brands Happen is working with us on her new custom site right now and has this to say: "You have to mirror what you want to get back in branding.  If you want template clients, use a template website.  If you want to attract a custom-tailored audience, you need the same in a web presence.  For long-term success, there are no quick fixes."

So to put this mix of information all together and make it stick, here is what it all comes down to:

Invest in a web presence that reflects YOU. This will eventually lead to the ideal client you want to work with. 

So is investing into a fully custom website actually worth it? Absolutely yes!

And this is what FloAgency is all about.